We were asked to design a logo, and its consequent visual language, for a creative platform supporting talented Romanian artisans. Because we think ESHTE is more than just a curatorial project, but has the potential to nurture a cultural shift, we thought it needs more than an old-school logo, but a sign. A sign is a thing that the more different it looks everytime, the truer it is to itself. Plato says it better.
When in Bucharest, just drop by downtown at Doamnei St. 15, for some amazing shopping, great coffee and cocktails, and some live branding. Make sure you ask for the perfume.